Indoor Digital Signage
Get your messages in front of the right eyeballs, in the right place and at the right time. Indoor digital signage are the heavy-lifters to boost inventory turn-over, increase customer engagement and further strengthen brand loyalty. Digital displays are far more effective than print advertising ever could be.
Reach your customers on command!
Traditional print posters have their place i.e. on the side of buses and banner ads on local taxis where digital displays aren’t suitable. But in stores or any space where there’s messages to get across to customers who grow your bottom line, print is inferior at attracting eyeballs, which is the point of marketing. After all, money is spent to get foot traffic. Indoor digital signs are the most effective way to grow your profits in-store, resulting in higher returns from all other marketing channels. These are how you maximise returns in-person without relying on your company’s online presence.
The end result is customers spending more time in your store and are better engaged with your brand because digital signage improves the user experience.
Industries Benefiting from Indoor Digital Signage
Estimates report around 65% of digital displays are used in retail space. Other areas indoor digital signage is gaining momentum are: transport hubs, the hospitality sector, medical facilities (including GP practices, Dental Clinics and hospitals), in the education sector, corporate buildings and in high street banks.
Digital displays bring the online experience in-store. They are easy for customers to use and it improves their experience because they can get the information they need faster without waiting in line at the customer services desk. Additionally, customers aren’t blinded by static poster adverts. Digital displays can be programmed easily to rotate adverts and change them around based on a pre-programmed schedule.
In hospitality, specials can be broadcast for breakfast, changed for a lunch menu, then again in the evening. The displays don’t even need to be near a restaurant. Indoor displays come in a variety of sizes, letting large LCD displays be displayed up high like you may have seen in any franchise fast food chain. Eye-level displays can be located in elevators, freestanding at the top or bottom of escalators and in fashion stores, even the changing rooms can accommodate digital displays.
Dental practices are bringing indoor digital signage to the waiting areas, engaging with customers to provide good oral hygiene lessons either shown on video, presentation, and/or combined with other media formats letting a display screen be used as their own sort of TV. Play some pre-recorded educational videos and in-between short lessons, run some commercials for any services the practice wants to promote.
Any large space where people need to navigate, use indoor digital signage as way finders. In large shopping malls, these can be used to show customers where they are in the shopping centre, the stores around them and also put targeted ads within the display, showing potential customers where the best deals are, show some food imagery to encourage foot traffic into food palaces and gently remind customers to use the bins around the complex.
Experience a Plethora of Benefits from Digital Displays Indoors
- Make changes on the fly!
You can’t do that with traditional print (cost savings right there). With indoor digital signage, you can change text, rotate images, stream video and update your display in minutes. There are no long-lead times spent waiting for designers to follow through on delivering captivating imagery, copywriters creating compelling text, and provided you use an all-in-one digital signage system, you won’t even need to rely on IT to update your signage.
- Encourage people to come into your store
How many times have you spotted people glancing at your window displays, then walking away? Chances are, something caught their eye, then lost their attention. It happens a lot.
Digital window displays are superb at catching people’s eye because they show dynamic content. You don’t get the one chance only to impress with some printed posters. You can show a magnitude of deals, digital photos and even use your displays to connect with your community if your store sponsors an event or supports any charities. Give people a reason to want to know more about your business. Invite them in, whatever it takes.
- Increase your use of visuals and lower your costs in the process
Digital images can be stored in the cloud letting businesses use the same images multiple times, across multiple marketing channels. Whatever your spend is on imagery, your marketing budget will go further.
- Display Social Proof
Indoor digital signage displays work like the same as a computer screen, so you can load up websites in a browser, or pull your social media feeds to display reviews right there, on the big screen, in your store. Amplify your success and increase your fans and followers at the same time.
All this…Powered from a SoC (System on a Chip)
You can get complex with indoor digital signage using your own server to store all your multimedia content. But, why would you? That’s going to cost a lot more to setup, then more to maintain. Hook it up to the cloud!
The SoC is the same technology powering smart phones. It’s an entire computing system – on a single chip.
- CPU that’s single-core or multi-core
- ARM processor that’s used to power multimedia formats
- GPU to power through hi-def graphic processing at lightning speed
- Radio frequencies to connect via Wi-Fi or Bluetooth to update your systems without requiring a LAN connection. Wire-free digital broadcasting streamlined.
If you know your way around a smart phone, tablet or any computer running Windows, or any other operating system, you’ll be able to program your own advertising in-store with ease.
Lower your print cost and make your marketing go further by deploying indoor digital signage.
Did we mention they’re scalable? Install them in a single location, deploy as many as you need, at however many locations you need.… Locally, nationally or across the country, and control them all from one central control panel.