Digital Signage: The Offline Technology that Increases ROI and More…
People are accustomed to all things digital, from smart phones to smart homes and it doesn’t matter if that screen is in their hands, in a display window or on the wall of a dental practices waiting room. That’s why digital signage is appealing to every business with either a shop floor, display window, waiting room or checkout because even if your screens aren’t being used for advertising, studies have shown that they are effective at reducing the perceived waiting time… And we all know us Brits love a moan about having to wait around. Digital signage can give your customers, clients or patients the perception they were seen to faster than they actually are; an improvement to the customer experience.
Multiple Touch Points to Engage with Consumers
Throughout large areas, digital screens consistently outperform static material such as posters and billboards. With the high contrast of the colour screen, multiple messages, photos, special offers, announcements and video streaming gives plenty of opportunity to capture people’s attention.
Digital Signage can be outward facing or inward facing. In large stores, they’re used for both. To create video walls and large screens in display windows, drawing foot traffic into the store, then smaller screens throughout the store. In larger brand stores, it’s not unusual for videos to be playing near the POS. As people wait in line, commercials are viewed that make an impact… sometimes to the point of people choosing additional products after seeing a promotional message on a digital screen.
Always on Technology that Delights Customers
Even when stores are closed, the display screens in the window are on doing the marketing 24/7. Day, night, dull or bright, digital screen technology adapts to light surroundings by auto-adjusting for the best viewing experience. This helps lower the running costs too.
Digital signage makes it possible for organisations to convey effective messaging to customers inside or outdoors from inside. Catch the eye of people passing, increase foot traffic to stores, restaurants or markets.
Used indoors, digital signage will enhance the customer experience, increase brand loyalty and have a much better ROI than any static information because it is motion based. Strategically placed digital signage significantly boosts the aesthetics anywhere they’re installed, be that single, multiple or a video wall.
Wayfinding with Digital Signage
Wayfinding in large spaces indoors such as airports, convention centres, hospitals and universities can be tricky. While apps are available to help people navigate huge spaces indoors, people can be walking around with their head staring at their phone just to find out where they are so they can find out how to get to where they’re going. Not a great experience, or the safest either. Digital signage used for wayfinding gets people around safer and faster. This is a huge advantage in airports with a high number of passengers arriving for a connecting flight. Many won’t leave the airport. Either way, everyone has a waiting time for boarding anyway. The more people are able to get around, the more stores they can visit, the more returns retailers make.